Ad giants ink megamerger

• Marketing
• December 31, 2024

Ad giants ink megamerger

Advertising giant Omnicom Group will acquire Interpublic Group, the companies said Monday — creating the world’s biggest advertising business. The new combined firm could top $20 billion in net revenue, based on 2023’s figures. News of the deal, which is expected to “reshape” the advertising industry, drove Interpublic’s share price up. The move comes as […]

Advertising giant Omnicom Group will acquire Interpublic Group, the companies said Monday — creating the world’s biggest advertising business. The new combined firm could top $20 billion in net revenue, based on 2023’s figures. News of the deal, which is expected to “reshape” the advertising industry, drove Interpublic’s share price up. The move comes as global advertising spending is set to surpass $1 trillion, according to WPP’s GroupM. However, the merger is likely to face intense scrutiny from the government, since it would create “a dominating force in the ad-buying space.”

 

By Kara Reinhardt, Editor at LinkedIn News 

https://www.linkedin.com/news/story/ad-giants-ink-megamerger-6255492/